Today I will break down how to do SEO optimization on several major mainstream search engine websites, I hope that through the introduction of this article, you can also have a basic understanding of SEO websites, I hope it will be helpful to friends who read my article.

How to do 360 search engine ranking rules and SEO optimization?

What are the 360 Search Engine Ranking Rules?

One of the core rules of 360 search engine ranking is search relevance, which is the same as Baidu and any other search engine. To put it simply, if a user searches for Poplar SEO, then the web page results given by 360 search are basically consistent with Poplar SEO, as shown in the figure:

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The second core is that 360 search ranking is based on the principle of user experience and user safety, and will include high-quality original sites that meet user needs.

Regarding the specific judgments and requirements of user experience, user safety, and high-quality originality, 360 Search released the "360 Search Web Page Quality White Paper" in October 2017, which can be taken a look. View address: http://www.so.com/help/help_3_baipishu.html

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How to do 360 search SEO optimization?

The focus is on the following five aspects:

1. User needs are met and user experience is good

User needs are met, simply put, when optimizing the website, don't just target search engines, pay more attention to your users. For example, when a user searches for the keyword "360 Search Page Quality White Paper," this content should be present on your page, not irrelevant.

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Regarding user experience, the simplest and most direct ones are such as how quickly your website opens, whether it is dazzling when entering the homepage, whether it can appear when you click on something, etc.

2. High-quality original content and reduce the proportion of low-quality content

Simply understood, it is to try to make the content on the website original written in combination with your own products or business, and at most you can do some valuable content reprinting. And all the content uploaded by the collection method, this kind of 360 search, let alone ranking, is difficult to even include.

We say to reduce the proportion of low-quality content, simple understanding, that is, although your website content does not require you to be all high-quality, at least half of it is good. If more than 80% of your content is purely collected, then some may be included according to the rules, but the probability of not being included is greater!

3. Invalid content check and dead chain cleaning submission

To do a good job in 360 website search rankings, it is also necessary to check some invalid content on the website, and it is recommended to do a good job once a week.

In addition, for content that does not exist on the web page, or a large number of dead links, we can organize the URL addresses of these dead links and submit them to the 360 webmaster platform background. Submission address: https://zhanzhang.so.com/sitetool/deadlink_submit

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4. Pay attention to website security and access stability

Although this content is not entirely the responsibility of SEO personnel, as a website SEO personnel, it must be the top priority!

Whether the website is safe or not, one is to use 360 security detection, or you can find a third-party platform online for website security testing. Checking whether the website is hung up or hacked is what SEOs do.

In addition, regarding the stability of user access, it mainly refers to whether the website user can be opened, and the technical operation and maintenance of the website is mainly responsible. For example, when your competitor DDOS attacks you, or your technology accidentally makes a mistake, causing the website to often fail to open, which is fatal to SEO!

5. Pay attention to the 360 search algorithm

Use the 360 webmaster tool to self-check and follow the official 360 search algorithm, just like Baidu's algorithm, to avoid the website falling into the algorithm. What do you think? There are all in the background of the 360 webmaster platform.

As shown below:

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Address: http://www.so.com/help/help_3_10.html

Note: For search engine cheating and black hat SEO methods, once found by 360 search, your ranking will drop at best, or you will be directly rejected from inclusion, and you may not even be able to find your website homepage!

How to do Sogou search engine ranking rules and SEO optimization?

Before writing this, Poplar SEO said a digression, that is, the latest Sogou has become a wholly-owned subsidiary of Tencent, many people are worried that Sogou Search will not be in the future, and they will see how its ranking rules are. Let's not talk about whether the Sogou search engine will be renamed, even if it is changed to WeChat Sogou search, or WeChat search, the underlying logic before Sogou search has not changed, and I have learned what to be afraid of.

What exactly are Sogou search engine ranking rules?

Let's first look at an article 16 years ago, that is, in 2005, Sogou Wang Xiaochuan mentioned, as follows:

When Mr. Wang Xiaochuan introduced the user experience of Sogou's search results, he also introduced some of Sogou's web page ranking algorithms, and I paid special attention to several related concepts he mentioned: "PageRank", "Website Recommendation (links to other websites)", "Authoritative Websites", etc.

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These ranking algorithms are relatively close to Google's web page ranking rules, of course, they will not be exactly the same, but based on this, it can be inferred that Sogou sogou.com search determines the ranking level of a website/web page, while analyzing the correlation between the keywords used by users to search and the content of the web page, it will also pay attention to the importance (or authority) of the website. It is similar to the website PR value of one of Google's web ranking algorithms. "Poplar SEO in the vernacular is Sogou search engine to rank websites, mainly based on how many external links the website has, mainly friendly links. other

The so-called authority of this website is his high Sogou PR. As shown in the picture, it used to be 1 for me, and now it is 0 again, haha.

How to do Sogou search engine SEO?

In fact, it is also very simple, that is, first read the "Sogou Search Page Quality White Paper", as shown in the screenshot of the document:

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Download Address:

https://zhanzhang.sogou.com/index.php/help/specificationpage

If you say poplar, I don't understand the above documents, such as page titles, main body, accessibility, etc., you can take a look at the content in the SEO introduction on my menu bar, or enter the poplar SEO paid communication group to ask questions and communicate. In fact, the core of our so-called SEO optimization is to mine user demand keywords and build a thesaurus. Then it is to study the official guide instructions of the search engine, and finally match it with your own actual combat.

How to do Bing search engine ranking rules and SEO optimization?

Bing search engine ranking rules, mainly the following six points:

1. Relevance: Relevance refers to the degree to which the content on the landing page matches the intent behind the search query. This includes terms that match directly on the page and terms used in links that refer to that page.

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Bing also considers semantic equivalents, including synonyms or abbreviations, which may not be an exact match for the query term, but are understood to have the same meaning. For example, hairy crabs, crabs mean the same thing.

2. Quality and credibility: Determining the quality and credibility of a website includes an evaluation of the page itself, including the reputation and discourse level of the author or website. For example, an article with citations and cited data sources is considered higher) quality than not explaining the cited data sources!

Bing may reduce transparency about content that includes abusive language, offensive statements, or the use of derogatory language to express opinions, integrity of content, and authorship.

3. User engagement: Bing also considers how users interact with search results. To determine user engagement, Bing asks the following questions: Did the user click on the search results for a given query, and if so, what results?

Do users spend time on those search results they click on, or do they quickly return to Bing? Have users adjusted or reformulated their queries? The Bing Webmaster Dashboard will provide data on how users interact with your web pages.

4. Freshness: Often Bing prefers "fresh" content – this means that the page consistently provides up-to-date information. In many cases, what is produced today is still relevant years later. However, in some cases, what is produced today can quickly become obsolete.

5. Location: In the ranking results, Bing takes into account the user's location (country and city), the location where the page is hosted, the language of the document, or the location of other visitors to the page.

6. Page load times: Slow page load times can cause visitors to leave your website and may even look elsewhere for information before the content loads.

Bing may see this as a poor user experience and unsatisfactory search results. Faster page loads are always better, but webmasters should balance absolute page load speed with a positive, useful user experience.

How to do Bing SEO optimization?

In fact, Bing search engine should be another search engine that is more friendly to SEO webmasters in addition to Google, which is much smaller than other search engines.

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Study Address:

https://www.bing.com/webmasters/help/help-center-661b2d18

To explain, you copy it in the browser and open it, although it is in English, like Google Chrome comes with English translation of the web page in Chinese you can read it.

In addition, because Google can't open it for reasons that everyone understands, Bing can. Bing merged Yahoo Search into its background ten years ago. And Yahoo did the search earlier than Google. Now Bing is also the second largest in the world, and the domestic search version of Bing is also very concise.

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For example, if you search for PCB proofing above, the first and third places are naturally the website of the old club of Poplar SEO, and the second place is done by people who go out of the old club company hahaha.